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Integrated Marketing Communication
…me Too, a women’s fashion footwear brand that delivers exceptional style, quality, and comfort, was interested in growing brand recognition and perception among retailers and consumers. Alternatives conducted research and analysis and developed a marketing strategy to increase visibility and propel the brand forward. The re-branding included logo, a visual vocabulary of branding elements, usage guidelines, product packaging, advertising and sales materials that work together to maximize the …me Too image.
• ...me Too brand Identity and shoebox packaging system for mainline products and line extensions
• ...me Too fashion look book makes a statement with editors