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Integrated Marketing Communications
Panama Jack is the original tropical lifestyle brand, synonymous with the relaxation and excitement of the beach lifestyle. We worked closely with Panama Jack for over 5 years, translating their relaxed and approachable, carefree and adventurous values across a variety of product categories from original suncare product packaging to total retail store environments.
• The Panama Jack Sun Care line features shimmering golden and pearl white bottles with rich tropical label graphics.
• The Panama Jack catalog combines the lush, tropical brand attitude with their range of products and merchandising options available to buyers.
• The Panama Jack branding system translate the essence of the brand into a tropical and relaxed island lifestyle experience.
• Panama Jack comes to life in its first branded retail store at Mahogany Bay Cruise Terminal in Roatan Island, Honduras. Store design, product development, point of sale fixtures and hand selected merchandising props help to bring customers into the world of Panama Jack
• Panama Jack graphics and trend artwork for use on products and packaging
branding, branding system, catalog design, Environment, fixtures, packaging, pattern, Point of Sale, print, Print Materials, product, retail, Store Design, trend artwork