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One IRS Program Integrated Marketing Communication
Internal Revenue Service
The Internal Revenue Service Design Office creates a wide range of programs and materials for many departments within the organization. Alternatives worked with the Design Office team to create a new program and series of tools to help them increase the quality, communication, functionality, efficiency and synergy of all materials produced, and to align the organization under the One IRS concept.
• The One IRS Visual Vocabulary outlines the values of the organization and how they can be communicated clearly, consistently and efficiently across all communication internally and externally. The key branding elements and guidelines described and illustrated in the One IRS Design Standards and Guidelines help to communicate the message, maintain the integrity and fulfill the mission of the IRS.
• The goal of the IRS Design Standards and Guidelines was to clearly define and create an overarching, agency-wide, unified approach to visual communication to aid in the implementation of the One IRS Program. Development included logo usage and a system of departmental identification within the four business operating divisions, a system of iconography based on the IRS logo shape, color palette to enhance messaging and communication, design and style elements, print and digital applications, and program specific standards that create efficiencies and increase agency-wide return-on-investment.
• The IRS Design Standards that define the overarching visual system established for the organization were extended to a series of templates for use by employees agency wide. The templates provide choices that allow anyone to create a variety of high quality publications and materials quickly and easily, while maintaining a consistent look and visual vocabulary across the organization. The system provides for creation of designs with levels of emphasis and importance established through font, type size, weight and color to help facilitate communication to the intended audience for a