Good Design Awards 2020
Two types of products dominate the digital car-top advertising market. On one end is an LCD based display panel that offers high-resolution, but it is expensive, power-hungry, and bulky. On the other spectrum is a LED-based display that is light-weight and affordable. The drawback is that the low-resolution screen is unable to render color and continuous tone accurately, making it undesirable to display digital advertising for brands. Moment Solutions, a leading cloud-based products manufacturer, see an opportunity to offer a compact size display unit that uses high-resolution LCDs while keeping the cost in check. They collaborate with Bluemap design for the design challenge.
The industrial design team of Bluemap Design works closely with Moment's electronic hardware development team to create the M17 digital car top advertising display. We re-configured the components and design an advanced cooling system to achieve a super slim body that is half the thickness of the competitive unit. It also reduces weight by more than 50%. The all-aluminum construction is light-weight yet provides a durable enclosure that suitable for the harshest urban driving environment. The two medallion endcaps are cut in an angle not only for the unique look but also as an air intake to cool the unit. We take into consideration of how the unit is serviced in the field in mind. The technician can easily swap the LCD screen module with the quick release mechanism for serving in less than 10 minutes. The unit is mounted on the car with a set of robust roof racks. The overall design approach is simple. We want to create a clean design look that doesn't compete with the digital advertising itself. We combine simplicity and utility in one design.
car top, digital advertising, DOOH, Industrial Design, Mobile advertising, product develoment, taxi top
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