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We create products that simplify emerging technologies by minimising the need for complicated elements.
LABB – Loopless and Buckleless Band – is an injection-moulded strap for the new generation of smart watches. Its design is based on an innovative, self-gripping fixing system in which the two halves of the strap intuitively connect along their entire surface, negating the need for additional buckles and loops.
LABB re-thinks a long-established typology to provide a new, simple and engaging approach to functionality for future generations of smart products.
Apple Watch, benjamin hubert, design, Industrial Design, Innovation, Kickstarter, LABB, layer, Noomoon, UK, watch design