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Titled SHIFT in reference to its ability to easily transform from a flat acoustic wall panel to a shelf used for display and storage, the flexible system has been designed to maximise space and display areas in response to the constantly changing needs of retail environments. SHIFT seamlessly adapts to different situations, from high-demand sales periods, during which storage and display areas needs to be prioritised, to launches and openings, when floor space and acoustics need to be maximised for entertaining.