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This swashbuckling label, an exclusive for BevMo from the Plata Wine Group, combines the mystery of pirate mythology with a premium wine expectation. McLean Design's use of black sails evokes the romance and excitement of a high-seas adventure — with the glare of a blood-red flag cutting through the dark. This traditional pirate emblem, the skull and hourglass quartered by a cross, dramatizes the presentation as a unique and daring experience.
branding, Packaging design, print engineering
When the energy drink category began to rage, Hansen Beverages enlisted McLean Design to take on the dominant Red Bull brand. McLean conceptualized, positioned, named, and designed Monster Energy as... Learn More
As the original “crunchy” food persists in its march toward indulgence, and consumers clamor for new experiences, The Toasted Oat Bakehouse offers the latest evolution of the species. Unabashedly a... Learn More
P.S. Let’s Eat introduced an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market. McLean Design named, designed, packaged, and positioned the new... Learn More
When chemists at Mothers created an innovative new leather care system, they asked McLean Design to help them transform it into a compelling retail proposition. The result is Mothers LeatherTech,... Learn More
The garden soils business is a case study in commodity marketing. As a way to differentiate versus the category goliath Miracle-Gro and the multitude of local-yocals, we have deftly positioned... Learn More
McLean Design's services included brand strategy, positioning, brand and packaging design and support materials for the all natural sunscreen. Learn More
Erstwhile sailor man Popeye might seem an unlikely new entry to the modern energy drink market, but he was ripping open cans for extra oomph decades before the energy drink... Learn More
GNC has been selling nutrition in various forms for over 75 years, with well-branded stand-alone stores selling a broad range of proprietary products. However, when Shadow Beverages sought the license... Learn More
A new generation of health-conscious consumers are looking for wholesome, nutritious snacks that fit their healthy lifestyles. But what does “healthy” look like? McLean Design's redesign of Sunsweet’s dried fruit... Learn More
For more than 100 years, the DiBella family recipes have been handed down from generation to generation. With this warm story of a loving family baking together, McLean Design sought... Learn More
For years, this family-owned spirit was simply the regular house brand at the family’s authentic Mexican restaurants in Chicago. However, as its reputation grew, the family was convinced that their... Learn More
Gas grilling had been eroding Kingsford’s market for years. The brandmark looked like an appliance logo set in a sterile white lab, exactly the opposite of this outdoor-only experience, losing... Learn More
Rather than launch a craft beer and settle for a fraction of the category, Legends Premium Lager takes aim at the category leaders, looking to beat the category leaders at... Learn More
Prompting the expectation of a delicious bistro salad was FEX’s goal for its “ground up” Kits redesign. As category leader, they required a new design to tastefully, immediately and accurately... Learn More
Transporting show cars and racing prototypes would be a much riskier business if not for the woven-fabric strapping bands from Colin McLemore, known throughout the industry as Mac, a product-savvy... Learn More
The trend toward healthier cocktails is here to stay, and the Bare Mixers Agave Nectar party-enhancer is naturally low in calories and healthier than regular cocktail mixers. With all that... Learn More
The entire car care category is a used car lot of brands and cluttered packaging. Beginning with Mothers’ core line, and maximizing their only visual equities, their logo and red... Learn More
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