McLean Design, Inc.
Plata Wine Group
This swashbuckling label, an exclusive for BevMo from the Plata Wine Group, combines the mystery of pirate mythology with a premium wine expectation. McLean Design's use of black sails evokes the romance and excitement of a high-seas adventure — with the glare of a blood-red flag cutting through the dark. This traditional pirate emblem, the skull and hourglass quartered by a cross, dramatizes the presentation as a unique and daring experience.
branding, Packaging design, print engineering