Core77
e
- Topics
- Features
- Awards
- Careers
-
Firms
- Firms
- Search Firms;
- Firm Projects
- Forums
-
More...
- About Us
- Contact Us
- Advertise
- About
- Terms of Use
Buccaneer Wine
McLean Design, Inc.
Plata Wine Group
Overview
This swashbuckling label, an exclusive for BevMo from the Plata Wine Group, combines the mystery of pirate mythology with a premium wine expectation. McLean Design's use of black sails evokes the romance and excitement of a high-seas adventure — with the glare of a blood-red flag cutting through the dark. This traditional pirate emblem, the skull and hourglass quartered by a cross, dramatizes the presentation as a unique and daring experience.
Tags
branding, Packaging design, print engineering
More From McLean Design, Inc.
-
May 02, 2018
Monster Energy
McLean Design, Inc.Hansen Beverage CompanyWhen the energy drink category began to rage, Hansen Beverages enlisted McLean Design to take on the dominant Red Bull brand. McLean conceptualized, positioned, named, and designed Monster Energy as... Learn More
-
May 02, 2018
Toasted Oat Bakehouse
McLean Design, Inc.As the original “crunchy” food persists in its march toward indulgence, and consumers clamor for new experiences, The Toasted Oat Bakehouse offers the latest evolution of the species. Unabashedly a... Learn More
-
Sep 11, 2013
Elli Quark
McLean Design, Inc.P.S. Let's EatP.S. Let’s Eat introduced an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market. McLean Design named, designed, packaged, and positioned the new... Learn More
-
Jul 12, 2013
Mothers LeatherTech
McLean Design, Inc.Mothers Auto CareWhen chemists at Mothers created an innovative new leather care system, they asked McLean Design to help them transform it into a compelling retail proposition. The result is Mothers LeatherTech,... Learn More
-
May 02, 2018
Just Natural
McLean Design, Inc.OldcastleThe garden soils business is a case study in commodity marketing. As a way to differentiate versus the category goliath Miracle-Gro and the multitude of local-yocals, we have deftly positioned... Learn More
-
Jan 09, 2014
Native Maui
McLean Design, Inc.Native MauiMcLean Design's services included brand strategy, positioning, brand and packaging design and support materials for the all natural sunscreen. Learn More
-
Aug 09, 2013
Popeye Energy
McLean Design, Inc.Popeye EnergyErstwhile sailor man Popeye might seem an unlikely new entry to the modern energy drink market, but he was ripping open cans for extra oomph decades before the energy drink... Learn More
-
Jul 12, 2013
GNC Beverages
McLean Design, Inc.DrinkGNC & Shadow BeveragesGNC has been selling nutrition in various forms for over 75 years, with well-branded stand-alone stores selling a broad range of proprietary products. However, when Shadow Beverages sought the license... Learn More
-
Aug 09, 2013
Sunsweet
McLean Design, Inc.Sunsweet Growers IncA new generation of health-conscious consumers are looking for wholesome, nutritious snacks that fit their healthy lifestyles. But what does “healthy” look like? McLean Design's redesign of Sunsweet’s dried fruit... Learn More
-
Aug 09, 2013
Dibella Baking Company
McLean Design, Inc.Dibella Baking Company, Inc.For more than 100 years, the DiBella family recipes have been handed down from generation to generation. With this warm story of a loving family baking together, McLean Design sought... Learn More
-
Feb 22, 2013
Toro Dorado Tequilas
McLean Design, Inc.Toro DoradoFor years, this family-owned spirit was simply the regular house brand at the family’s authentic Mexican restaurants in Chicago. However, as its reputation grew, the family was convinced that their... Learn More
-
Aug 09, 2013
Kingsford
McLean Design, Inc.KingsfordGas grilling had been eroding Kingsford’s market for years. The brandmark looked like an appliance logo set in a sterile white lab, exactly the opposite of this outdoor-only experience, losing... Learn More
-
Feb 22, 2013
Legends Premium Lager
McLean Design, Inc.Legends Beverage, Inc.Rather than launch a craft beer and settle for a fraction of the category, Legends Premium Lager takes aim at the category leaders, looking to beat the category leaders at... Learn More
-
Aug 09, 2013
Fresh Express
McLean Design, Inc.Chiquita Brands Int’l, IncPrompting the expectation of a delicious bistro salad was FEX’s goal for its “ground up” Kits redesign. As category leader, they required a new design to tastefully, immediately and accurately... Learn More
-
Aug 09, 2013
Mac's Tie Downs
McLean Design, Inc.Mac's Custom Tie DownsTransporting show cars and racing prototypes would be a much riskier business if not for the woven-fabric strapping bands from Colin McLemore, known throughout the industry as Mac, a product-savvy... Learn More
-
Aug 09, 2013
Bare Mixers
McLean Design, Inc.SoCal LowCalThe trend toward healthier cocktails is here to stay, and the Bare Mixers Agave Nectar party-enhancer is naturally low in calories and healthier than regular cocktail mixers. With all that... Learn More
-
Jul 12, 2013
Mothers Polishes
McLean Design, Inc.The entire car care category is a used car lot of brands and cluttered packaging. Beginning with Mothers’ core line, and maximizing their only visual equities, their logo and red... Learn More
K
{Welcome
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
K
Reset Password
Please enter your email and we will send an email to reset your password.