McLean Design, Inc.
Mothers Auto Care
When chemists at Mothers created an innovative new leather care system, they asked McLean Design to help them transform it into a compelling retail proposition. The result is Mothers LeatherTech, a product line that looks more like cosmetics or skin care packaging than the usual nuts-and-bolts aesthetic common to the category. This unique approach elevates the brand and provides a competitive advantage against industry heavyweights.
automotive aftermarket, automotive packaging design, branding, Packaging design, Sub-brand Development, Trade Dress Design