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McLean Design, Inc.
Sunsweet Growers Inc
A new generation of health-conscious consumers are looking for wholesome, nutritious snacks that fit their healthy lifestyles. But what does “healthy” look like? McLean Design's redesign of Sunsweet’s dried fruit and juice packaging — with natural-light soft-focus editorial photography — conveys its attributes at a glance, offering this old-world treat within a new-world vocabulary.