With Branch & Vine for Cintas we were challenged to create a new brand built on elegant, high-quality product experiences and suited for the hospitality industry. The solution steps away from an industrial look and focuses on welcoming, warm and natural finishes while also improving product features and hygiene. The new brand further delivers on this sophisticated solution with its refined, consistent elements.
Tasked with understanding the needs of organizational stakeholders as well as customers, we took a strategic and research-driven approach. Following along on route rides provided unique insights into the customer needs as well as the needs of service reps as they move throughout various hospitality environments each day. The Branch & Vine brand and collection was developed from the ground up, working closely with Cintas, for businesses looking to provide their customers with an authentic and graceful impression. The design communicates a premium, natural, and gentle look and feel. The product line consists of soap and lotion bottles, towel dispensers, a facial tissue dispenser, a toilet paper roll dispenser and caddy, an air freshener, and a trash bin.
Design strategy, Industrial Design, Packaging design, Research