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U by Kotex Dispenser
Pensa's challenge was to extend Kotex's vibrant new brand (U by Kotex) to the typically dour and purely-functional tampon dispensers of public bathrooms. Recognizing that vending equipment is, in essence, the brand's store, we immersed ourselves in the U by Kotex brand and created an experience and aesthetic that grew organically from the existing brand touch points (packaging and graphics). We designed and built a working prototype with an integrated touch screen under a tight deadline so that the prototype could be used as part of the brand roll-out at the Cannes Lions International Advertising Festival.