Prime Studio™ is an integrated Product + Brand design consultancy which is dedicated to providing successful solutions for our clients. Our multi-disciplinary team is strategically aware, creatively driven and technically knowledgeable.
Flexibility is inherent in our approach, allowing us to create and evolve teams appropriate for each project and to provide creative solutions that form powerful connections with consumers.
We work hard to engage with our clients to ensure our designs are based on a strategic foundation, encompassing a thorough understanding of the business, the brand and the consumer.
Since our launch in 1998, Prime Studio™ has worked in a wide range of markets, believing that the diversity of application is crucial to maintaining freshness in our ideas. We have experience in Consumer products, Housewares, Tabletop, Personal care, Food & Beverage and numerous other areas.
In addition, we maintain a trained eye on the global marketplace, to help our clients define the future, rather than react to it.
We are always interested in meeting talented New York based designers eager to work and create as a team and we are currently hiring for the exciting new position of Design Director - details on the careers page of our website.
To keep up-to-date on daily happenings in the studio follow us on twitter and instagram @PrimeStudio_NYC or visit our blog www.theprimecut.net
Or check out this film by lynda.com to see how we do what we do...
Cast is a jewelry collective focused on storytelling though design and jewelry. Prime Studio's role was to develop packaging made to be displayed and cherished. We went through... Learn More
Prime Studio worked with Co-Founders Serena Williams and Eric Ryan to develop Will Perform, a suite of products for the body’s various recovery needs. Prime Studio designed the innovative primary... Learn More
We designed the Lido Beach Chair to transport supplies + the chair effortlessly -- making it the only thing you need for the perfect beach day. Learn More
For our first collaboration with startup DTC housewares brand Our Place we developed the Always Pan to be as versatile a piece of cookware as possible which means optimized proportions,... Learn More
The Tend Tonic Decanter is part of the suite of projects we designed for Tend in addition to brand language in partnership with Mythology graphics side. We designed the decanter... Learn More
First aid had become a stagnant category filled with serious products that only spoke to those moments when things go wrong. Welly First Aid freshened up the aisle by introducing... Learn More
Harry’s is a new mens grooming brand which aims to revolutionize the shaving industry. Harry’s has a clean, considered aesthetic which is the polar opposite of the performance driven styling... Learn More
DripKit is a single serve, disposable, pour-over coffee brewer. We developed an intuitive structural solution for them which fit's a wide variety of cup sizes and provides a the optimum... Learn More
We've spent the last year developing a line of premium hard shell luggage for the new brand Roam and they officially launched earlier this month. Roam may be a startup... Learn More
This lightweight #8 skillet is our first product for startup, the Field Company.. It is the result of a comprehensive research and design project which culminated in an extremely successful... Learn More
hanni is an award winning women's safety razor dedicated to sustainability and a quality shave for women. Prime Studio worked with founder Leslie Tessler to design a razor that delivered... Learn More
Helmm was born out of a belief that today’s deodorant is stuck in the past. The founders of Helmm came to us with a vision for a more premium, modern,... Learn More
Online flower start-up Urban Stems wanted to make their unboxing experience as memorable as their blooms. We delivered them a premium-looking design that both protects and unfolds to display a... Learn More
Goby is a NYC based startup looking to revolutionize the oral care industry. They came to Prime Studio because of our proven track record of successfully working with startups. They... Learn More
The Vivio 500 fabric steamer was our first project for the Reliable Corporation, a family run company based in Toronto. Reliable has a highly regarded reputation in the garment care... Learn More
“Squish” is a housewares brand we developed from scratch for our long-time client, Robinson Home Products. The line is based around a core group of space-saving collapsible items. Prime Studio was... Learn More
Prime Studio continues to develop innovative packaging solutions for the laundry market. This is a 96oz tapped structure developed for club stores to launch Sun Product's 3x concentrate into those... Learn More
Panatea is a NYC based health and lifestyle driven matcha tea company. Their matcha is used by some of the top local restaurants and bakeries including Fika, Momofuku Ho, Honeyhaus... Learn More
Robinson Home Products came to Prime Studio to tap our expertise in Housewares products to develop a line of professional grade stainless steel tools for the serious home baker. Learn More
Because of the success of the original Axe Detailer (over 28 million sold and counting) Unilever asked us to refine the design for a new improved version. In addition they... Learn More
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