When it comes to computer graphics cards, AMD is locked in a nearly continuous cycle of one-upmanship with its rivals. Rapid graphic card advancement plus worldwide development teams made visual consistency a challenge across AMD products. AMD asked Pushstart to solve the issue with a scalable design language for Radeon, AMD’s flagship graphics cards family.
Maturity matters. PC gaming is a constantly evolving market with ever-shifting demographics. As consumers of high power cards have matured, so have their tastes — where gamer kids may have once coveted Camaros, they now lust after European sport sedans. Pushstart explored dozens of possible directions, ultimately landing on a bold, direct design concept.
Essential flexibility. The Radeon line is comprehensive. The brand includes multiple card shapes, cooling solutions, and price points. Pushstart’s design language needed to flex across ultra premium products with high-end materials and finishes to more affordable options, while maintaining a consistent brand presence across the spectrum.
Gamer’s delight. The finalized design language made its first appearance in late summer 2015 with the launch of AMD’s prestigious Radeon Fury X. The new look was well liked by reviewers and fans alike. Since then, globally distributed development teams have successfully applied the new design across numerous cards in the Radeon product line.
Industrial Branding Systems, Industrial Design, Product Design, prototype
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Asthma affects 6.8M US children. Curio’s goal is to help families easily and accurately track a child’s lung function to prevent attacks. The brand engaged Pushstart to pair a kid-friendly... Learn More
As the industry leader in residential ventilation, Broan partnered with Pushstart to bring their products into the world of smart homes. Allied with their internal design, engineering, and marketing teams,... Learn More
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As MiiR ideated their new brand GiiVEN empowered by MiiR, an Amazon-exclusive family of reusable drinkware, they turned to Pushstart. The team needed to develop a design language recognizable as... Learn More
Photo Booth’s market leading photobooth software is well loved by partygoers and professional party planners alike. As the team searched for hardware to house their digital product, they quickly realized... Learn More
Gest is a groundbreaking wireless input device that can be used to control just about anything — and that puts the product in a category beyond most current consumer experiences.... Learn More
For trusted brands in the rigorous food service industry, pushing into new territory can be challenging. On the other hand, a lack of innovation is an invitation for competitors and... Learn More
BrewBike is a dynamic retail coffee startup founded by a group of enterprising Northwestern students in 2015. Having launched a crowdfunding campaign to fund their first mobile coffee bike, park... Learn More
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