Gest is a groundbreaking wireless input device that can be used to control just about anything — and that puts the product in a category beyond most current consumer experiences. Simply put, how do you make an uncommon technology feel like it’s always been part of one’s life? This the challenge this startup put before Pushstart in designing the Gest controller.
Infinite possibilities. Whether replacing a keyboard or flying drones, the Gest controller offers an innovative answer. When the Apotact Labs team approached Pushstart, the controller technology was embedded in a glove, much like less-impressive predecessors from the gaming space. The client team asked us to make this innovative, unconventional object feel completely natural.
Wearable challenges. We grappled with wearables-specific questions like how to handle varying sizes, make it comfortable, and design for both high-volume manufacture and a low-volume beta without breaking the bank. To find answers, Pushstart made a series of user testing models. Once users helped us discover what the product wanted to be, we figured out how to present it to the world.
Consumer Product, Innovation, Product Design, wearables
A single, portable smart speaker with the ability to engulf you in sound as if it were a full surround sound entertainment system might be hard to imagine but with... Learn More
For more than a decade, PepsiCo has been re-envisioning product lines and pursuing rapid innovation. From back-of-house fulfillment systems to smart office pantries, Pushstart has partnered with multiple PepsiCo business... Learn More
Since 2012, Pushstart has worked with appliance development teams at GE to elevate kitchen experiences, envision new kitchen appliances, and evolve the role of technology and connectivity in the kitchen.... Learn More
Pushstart has served Dell’s consumer electronics group since 2011. In that time, consumer demand for smart devices has exploded — and Dell’s need for differentiating products has become critical. From... Learn More
In the world of high-end training and pro athletes, detailed data drives optimal results. Rithmio’s motion-recognition software can identify activity, measure motion, and even analyze performance — but the startup... Learn More
When it comes to computer graphics cards, AMD is locked in a nearly continuous cycle of one-upmanship with its rivals. Rapid graphic card advancement plus worldwide development teams made visual... Learn More
Asthma affects 6.8M US children. Curio’s goal is to help families easily and accurately track a child’s lung function to prevent attacks. The brand engaged Pushstart to pair a kid-friendly... Learn More
As the industry leader in residential ventilation, Broan partnered with Pushstart to bring their products into the world of smart homes. Allied with their internal design, engineering, and marketing teams,... Learn More
Air conditioners are often taken for granted — but as the world becomes more connected, consumer expectations evolve in every aspect of life. Friedrich Air Conditioning teamed with Pushstart to... Learn More
As MiiR ideated their new brand GiiVEN empowered by MiiR, an Amazon-exclusive family of reusable drinkware, they turned to Pushstart. The team needed to develop a design language recognizable as... Learn More
Photo Booth’s market leading photobooth software is well loved by partygoers and professional party planners alike. As the team searched for hardware to house their digital product, they quickly realized... Learn More
For trusted brands in the rigorous food service industry, pushing into new territory can be challenging. On the other hand, a lack of innovation is an invitation for competitors and... Learn More
BrewBike is a dynamic retail coffee startup founded by a group of enterprising Northwestern students in 2015. Having launched a crowdfunding campaign to fund their first mobile coffee bike, park... Learn More
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