Biomark™X is a bioscience instrument that performs real-time PCR, a process that detects DNA and RNA targets such as COVID. It is also used for gene expression, genotyping, and pathogen detection.
Whipsaw’s industrial design, digital design, and engineering efforts focused on optimizing workflow efficiency, integrating components into a compact all-in-one form factor, and providing a multi-level intuitive interaction model – all wrapped up in an attractive package. The prominent interaction screen features a clear and beautiful user interface that provides instant walk-up usability with minimal training and at-a-glance monitoring of work in progress. We also developed a unique slide-pivot sample loading mechanism that provides easy access during frequent loading. Finally, our aesthetic direction for both the hardware and software feature deep hues, textures, and organic forms that invoke the machine’s biological nature.
aesthetic design, Concept Visualization, consumer insights, Design Research, digital experience design, Engineering & Design Consultants, Industrial Design, Mechanical Engineering, Product & Brand Identity, Product Design, Quality Assurance, research synthesis, user experience, user flows, User Interface