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Drinkworks is one of beverage tech pioneer Keurig’s latest innovations — a machine that uses the company’s proprietary pods to prepare cocktails, ciders, beers, and other alcoholic beverages. They presented Zenpack with a simple brief: Design a package that’s easy for consumers to open. Pretty straightforward, but considering that the machine itself is large and heavy, it gets more complicated. Additionally, multiple components in this package needed to be stored and organized in a secure and attractive way. When Keurig first approached Zenpack, they were on a very tight launch schedule and needed a brand new packaging concept quickly.
Zenpack’s team helped the Drinkworks lab create a clear layout of the item display inside the box and secure all the components — even the CO2 cartridge. The award-winning, patented lock system makes even this huge box easy to open, and as an added benefit, it looks nice on the shelf, too.
Design for Manufacturing, Engineeering, packaging, Packaging Design & Production, prototype