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One of beverage tech pioneer Keurig’s latest innovations is Drinkworks — a machine that uses the company’s proprietary pods to prepare cocktails, ciders, beers, and other alcoholic beverages. They wanted a package that was easy for consumers to open. That’s straightforward, but considering the fact that the machine itself is large and heavy, it gets more complicated. Additionally, multiple components in this package needed to be stored and organized in a secure and attractive way. When Keurig approached Zenpack, they were on a very tight launch schedule, and needed a brand new packaging concept quickly.
Zenpack’s team helped the Drinkworks lab create a clear layout of the item display inside the box and secure all the components — even the CO2 cartridge. The award-winning, patented lock system makes even this huge box easy to open, and as an added benefit, it looks nice, too.
Design for Manufacturing, Engineeering, packaging, Packaging Design & Production, prototype