At first, it's peculiar to see adults, usually in corporate attire, modeling and demonstrating children's toys, playing. But at this (mostly) kid-free event, business is play and play is business. A trade-only convention and the largest toy fair in the Western Hemisphere, New York City's Toy Fair is an exclusive gathering of over 30,000 attendees to view the 150,000 products marketed by 1,000 exhibitors. Filling all 447,000 net square ft of space in the city's massive Javits Center, the Toy Fair attracts international brands, designers, and inventors hoping to get their products picked up by US retailers, distributors, importers, wholesalers, and sales representatives.
While major brands like Mattel, Melissa & Doug, Ty, HABA, LEGO, and the like, are the first brands visitors notice due to their enormous booths, it's incredible to see them alongside so many smaller brands, all with the same goal: to get their products noticed. In a sea full of thousands, it's hard to stand out. From drawing robots and augmented reality toys to tools for designers to new twists on classic ideas, the Toy Fair has a lot to offer. Check out the gallery to see our selection of 2019 toys and brands that caught our attention—a difficult feat in what felt like the world's largest toy store.