Better customer experience, less waste: It looks like no-contact menus are going to become a thing. We first saw it pop up in Italy as a result of the pandemic, but Denver-based large format printing company SpeedPro was quietly developing "smart signage" technology using NFC and QR codes before anyone had heard of COVID-19.
"We knew this touchless technology would change the customer experience," says SpeedPro CEO Larry Oberly. "We were in the process of developing it prior to the pandemic and have expedited the tech's launch in order to aid businesses in their reopening and social distancing efforts to provide a solution to a critical need restaurants and other businesses face today."
SpeedPro's system is already in use at two restaurants in Denver, Cherry Cricket and Wynkoop Brewing. Here's what using it looks like:
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It's browser-based, so customers don't have to download individual apps for different restaurants; it cuts restaurant overhead and eliminates the server/busboy task of having to clean the menus; it of course reduces the possibility of germ transmission; and my favorite thing about it is that backlit phones with adjustable font sizes are easier to read than tiny print in fashionably dark restaurants.