When I read articles by Alice Rawsthorn, the design critic of the International Herald Tribune and the former director of the Design Museum in London, I am always somewhat irritated with her very strong focus on designed objects rather than on the design process.
In her latest story on what constitutes good design, she (briefly) addresses two topics that are so important in contemporary design: design that "shapes our experience" and the cradle-to-cradle approach ("the way it was designed and made, and will be eventually be disposed of").
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).