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Tee Tag is a Service Concept Meant to Relieve the Environmental Toll of Printed Promotional Apparel
Nice concept!
It reminds me of a pop-up by PrintClub London at Clerkenwell Design Week in 2018, where they offered to recycle your branded tote bags with a selected screenprint design by Chelsea College of Art graphic design students.
Anyone that has been to trade shows will immediately understand how many tote bags, t shirts and branded gifts go to waste as some of them are really nicely made, but you're unlikely to use them precisely because of the branding they carry !