To be clear, I'd never buy this toy-like xDrill from Robbox; in the demo video you can actually see the run-out in the chuck and bit. Also, the last thing I want is a power tool with an LED touchscreen.
However, it's got at least one killer feature--the ability to indicate when you're drilling dead level (I assume this works for plumb too).
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Wanting the ability to drill perfectly perpendicular holes is the only reason I still covet a drill press. Why doesn't every handheld drill have this feature?