Core77
- Topics
- Features
- Awards
- Jobs
-
Firms
- Firms
- Search Firms;
- Firm Projects
- Forums
-
More...
- About Us
- Contact Us
- Advertise
- About
- Terms of Use
GMC Finally Unveils Their Electric Hummer, and It's a Doozy
Raptor 'roid-rage' meets Cyber Truck.
From the UK, I find these kind of products and commercials really weird. It's so desperate to shout '"MERICA!" - its a f*cking Hummer, it already shouts that. I know that the newest Minis have Union Flag brake lights (and believe me they are an awful, tone deaf attempt to capture Cool Britannia at a time when Britannia is far from being cool), but still, do people actually think that "Watts to Freedom" is a better name than "Launch Control"? Or even "Ludicrous Mode", like Tesla? It'd be the same as calling it the "Tally Ho!" feature in England - except no one in England would think it would be serious. Also, whoever wrote the copy for this really needs to find other words than "revolutionary".
Being able to remove roof is a nice and crabwalk is pretty cool too.
Not my bag, but if we're going to have monster status trucks I'd rather see these than the plague of Ford Raptors that seems to have descended on the western US.
Impressive engineering, but design is too important to be left alone for car designers, which have made a right ol' mess of this. Stuck with handling the dubious heritage of Hummer and a marketing team rather keen on pushing the brand for what it's worth, it's a very confused effort. The car screams Hummer in every detail, as if it's read to many self-help books on how to boost confidence. While the exterior is plain clumsy (though with some neat detailing), the interior lands somewhere between steam-punk and Mansory, and that's not a compliment. I just see hundreds of tiny, over-designed details, that will gather dust and dirt and probably not wear well and goes totally against (what I at least thought was) the nature of the car. Is it trying to be luxury vehicle? A really useful tool? Is it just a brand-builder and hero product? Confusing.