I met Freddie on a visit to RCA last month, and the prototype for his Highest Popping Toaster in the World was still a little rough. Now it's a gleaming white rocket launcher, and tomorrow it'll be unveiled to the press where Freddie will be going for a new world record for "highest toaster pop." (He's already set the record at 2m 60cm, but that was just the height of his ceiling.) On Tuesday, it rocks outdoors!
The Highest Popping Toaster in the World, or "The Moaster", took 3 months to build and utilizes a high-pressure CO2 gas system and mechanical ram. Freddie Yauner, who graduates from the RCA this year, made the toaster as the culmination of his "Because We Can" series of domestic objects created with slogans as starting points, "leading to mutated typologies that become inherently flawed through their excess." (Yup, that last part is quintessential RCA :)
"Everyone loves it when a toaster has a good pop to it," comments Freddie, "so i thought this was the logical next step, to create a new space in the market."
(One other logical next step might be to interest the Eppyboys in filming a symphony of these toasters in all their projectile glory. Seems like a good fit.)
Allan Chochinov is a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts, and Chair of the new MFA in Products of Design graduate program at the School of Visual Arts in New York City. Allan lectures around the world and at professional conferences including IDSA, AIGA and IxDA, has been a guest critic at various design schools in including Yale University, IIT, Carnegie Mellon, Ravensbourne, RMIT, University of Minnesota, Emily Carr, and RISD. He has moderated and led workshops and symposia at the Aspen Design Conference, the Rockefeller Center at Bellagio, Compost Modern, and Winterhouse, and is a frequent design competition juror. Prior to Core77, his work in product design focused on the medical, surgical, and diagnostic fields, as well as on consumer products and workplace systems. He has been named on numerous design and utility patents and has received awards from The Art Directors Club, I.D. Magazine, Communication Arts, and The One Club.