Here's an example of a company attempting to adapt their core competency to a parallel field. Danish manufacturer Dolle specializes in staircases, specifically those attic staircases that flip out of the ceiling. In an effort to expand their offerings, they've designed this in-ceiling flip-down storage system they call the Beam-It-Up:
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It's an interesting concept, as I'd guess many homes have wasted overhead space; but I imagine this would only work for tall people who live in small apartments with low ceilings. What say you, would this work in your space?