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BMW's Response to Design Criticism of iX: It's Not Us, It's You
That video is even weirder. This is why I never start a presentation with, "Some of you might not like this, but here it is..." Why prime the customer with negativity?
This may not be popular here... but I think the iX is going to end up growing on me.
I need a new car and was a little sorry that it's getting such great reviews, because I couldn't stand how it looks. I'm still wondering: who's dictating the *electric* has to equate with hard angles, flush fits that rarely are flush, and blue accents?
But now the exterior is looking better to me... with loads of reservations, of course, and it's not how I could have done it. Interior may take a little longer to appeal, with those terrible legs propping up the display and the flat-looking seats with decorative angular cues, instead of any kind of human-centered sculpting.
Bad publicity is still publicity...
I think they are narrowing their customer base down to wealthy people
"Look at my "hideous" car that you can't afford... hater!"
On the Canadian site, they have a shot that is cut off near the roof with a white bar. It makes the whole design look lower and sleeker. It does feel like the graphic design department was given the task of making it look good!
how you like the 'Bangle Butt' now?