At first I thought this was a really dumb idea. But the more I think about it, the more this seems a good solution for dedicated gym rats. The Pivot Bed is a Murphy Bed (made of steel) that converts into a home gym.
The thing that turned me around is, the footprint taken up by your bed is a huge waste of space for the sixteen hours or more that you're not in it. For someone who lives in a small apartment and really does go to the gym every day, specifically to pump iron, that footprint would be truly useful for siting bulky equipment like a squat stand and bench press. (To be clear, it comes with the squat stand, but not the bench; that's up to you to provide.)
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At £999 (USD $1,323) this isn't a casual purchase; it really only makes sense if you're a disciplined weightlifter. (And one who doesn't mind sleeping in a room that stinks of your own sweat.)
It's up on Kickstarter right now, but whether it will make the cut is anyone's guess. At press time they had $101,501 in funding towards a $265,523 target, with 20 days left to pledge.