"Polarization" is a word you hear a lot these days, often in reference to politics, where it has taken root worldwide. But the binary love/hate mentality has also crept into product design, where objects with divisive aesthetics spark everything from online forum debates to "WTF, did you see this?" text messages.
In this video, industrial designer Michael DiTullo takes two controversial designs--the Tesla Cybertruck and the Sony PlayStation 5--and rather than evaluating them on their merits, asks the intelligent question: Is polarization a good design strategy? And if so, what are three reasons why?