Recently multiple automakers have updated their logos to the "flat" aesthetic…
…but one company resisting the trend is Ford. In fact, their logo has remained remarkably consistent over the years:
But as it turns out, they almost got their flat logo redesign…way back in 1966, by none other than legendary art director Paul Rand. Ford commissioned Rand to redesign their logo in the 1960s, and here's his proposal:
Ford obviously rejected it, though we don't know what their reasoning was. What do you think--ought they take it up today?
Don't have an account? Join Now
Create a Core77 Account
Already have an account? Sign In
Please enter your email and we will send an email to reset your password.
Both the hand-lettered wordmark and a proposed "flat" version need some updating for modern times. Typographic logos have only improved in the last 50+ years, even with the new challenges of digital screens. A company like Ford can handle it, but only if they give it a real college try. No nibbling around the edges.
Am I the only one thinking Durex? XD Anyways, don't know if their logo or even the company existed at the time. Eitherway it's interesting how just by looking at it and then looking back at the current logo makes the latter look so old-school / vintage. I do like some logo refreshments as long as they're nicely executed or just a touchup.
All of these redesigns are dumb, imho. These are the most recognizable logos on the planet that have resulted from billions of dollars in advertising and decades of seeing them on (hopefully) great cars and trucks. Why would you flush all that down the toilet? Especially, in the case of VW and BMW, you just make a cheap copy of the original logo?