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Industrial Designer Reveals How He Invented Award-Winning Toy

By Rain Noe - December 16, 2020

After studying product design at Art Center, it took over a decade before industrial designer Dan Klitsner found serious success--but when he did, it was huge.

In the '90s he conceived of a kinetic toy for kids--something like a cross between a tool and a game--that would provide audio commands meant to be followed by the wielder. Called Bop It!, it was licensed by Hasbro and became a major hit, winning Electronic Toy of the Year awards and spawning multiple spin-off versions.

Intriguingly, Klitsner reveals he wasn't trying to invent a toy at all--but was trying to develop a fun-to-use remote control:

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Industrial Designer Reveals How He Invented Award-Winning Toy

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Rain Noe

I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.