e
Crowdfunding Smash: Glorified $32 Safety Goggles Get $3.4 Million in Pledges
The only purpose of "Stoggles" is to prevent you from touching your eyes with your fingers
To my great surprise, an L.A.-based company called Stoggles Eyewear has successfully crowdfunded a pair of $32 safety glasses…to the tune of $3.4 million. But the purpose of these Stoggles is not to protect against flying chips or debris, but your own fingers.
If this was April 1st, I'd get it. But no, the glasses are shipping this month; the campaign was first launched in the midst of the pandemic, when experts on TV were saying not to touch your face. The designers thus bet on the public's desire for a protect-me-from-myself type of object, and they bet right: A total of 69,455 backers pitched in, netting the company $3.4 million in pledges.
Yesterday's crowdfunding smash post showed that we do not want to reach all the way from the couch to the coffee table. Today's shows we cannot be trusted to keep our own fingers out of our own eyes. Up next, I'm guessing: A seatbelt that prevents us from falling out of our own office chairs.
-
oFavorite This
-
Q1Comment
Design Firm Projects
Core77
Industrial Design
Resources
Industrial Design
Resources
-
Design Directory
Find the Best Design Firms in the United StatesGo -
Google's SchaftSpeck Design for GoogleSpeck Design partnered with Google's Schaft Robotics to create a functional skin for the Schaft robot.
-
Neurable Enten Headphone DesignFresco Design for NeurableNeurable, a Boston-based tech startup had a mission to bring BUI technology to everyday with groundbreaking EEG headphones to help...
-
MyGo ContainersSpitfire Industry for Cook's directReusable, recyclable to-go food containers that replace single-use paper and Styrofoam boxes on college campuses and beyond.
-
GameStop 800 store fixture updateProject Duo for GameStopDesign brief: Custom-design, prototype, manufacture and deliver an updated, full store fixture package to 800 + stores across the US.
-
Myokore Trainer System - SoftGoods Design FirmstudioFAR - softgoods design firm for Myokoresoft goods design firm, softgoods design firm, soft goods designer, softgoods designer, soft goods industrial designer, softgoods industrial designer, technical...
-
MjölnirTandem Product DesignMjölnir speaker.
-
Island RouterKritzer Design Studio | KDS for Perf TechRouters are a pain to use; either they’re too slow, hard to use, and/or allow your IP to snoop and...
K
{Welcome
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
K
Reset Password
Please enter your email and we will send an email to reset your password.
Comments
These crowdfunding projects are a really great way to re-introduce an existing design and change the utility aspect to match the current times, because safety glasses with those side covers have existed for decades right? Amazing.