Boston-based design firm Sprout Studios has spun off a new division: Sprout Viz, which is something like Lucasfilm for for designers and manufacturers. Sprout Viz wields top-notch design talent with CGI chops, replacing time-consuming photo shoots with high-res renderings and videos.
If you're wondering "How is this different from just hiring a rendering gal/guy," well, it's a lot different. Sprout Viz can crank through thousands of SKUs, producing everything from Apple-quality product "photography" to presentation videos to countless iterations of use cases.
For one client, an Amazon seller with a deep inventory, "we produced north of 2,600 images for over 500 SKU's by the time we were finished," the company writes. "Each SKU's deliverables consisted of a variety of images including hero product images, packaging images, exploded views, material cutaways, and in-context images. Each SKU was neatly organized for the client to upload to Amazon and wherever else they were needed. This entire project took just over 3 months and in the first few weeks of uploading the new imagery, there was a noticeable increase in their Amazon sales."
For a Staples project encompassing over 16,000 SKUs, Sprout Viz created entire virtual office environments to set the products in for "shoots." They also handled the packaging photography:
"In an ideal world, packages would be produced, and products would be manufactured simultaneously. Unfortunately, we know that this often isn't the case for companies who frequently have to operate under changing and tight deadlines. We applied our understanding of structural packaging design and on-package graphic design to bring photorealistic packaging images across all of the Staples sub-brands to hit these tight timelines."
Sprout Viz uses existing CAD data where possible, but can also reverse engineer the CAD files if that's quicker.
Business has been brisk during the pandemic, as traditional product photo shoots became impossible. "We have seen an explosion in CGI-related projects," says Jordan Nollman, CEO of Sprout Viz. "To cater to this growing demand, we analyzed the trends, built a state-of-the-art render farm and data center, and stacked our team with world-class talent."
You can check out their case studies here, and below is their reel.