Lego has jumped on the ASMR bandwagon. This week the company launched Lego White Noise, a playlist consisting of tracks created by recording the sound of interacting Lego bricks.
"Each LEGO element makes a unique noise, which is why designers experimented with over 10,000 in their quest for the perfect soothing sounds. The result is a soundscape that includes tracks such as 'It All Clicks' which perfectly captures the joyous sound of two LEGO elements joining together, and 'The Waterfall' created by pouring thousands of LEGO bricks on top of each other.
"Like other white noise tracks, the playlist is designed to help listeners find a moment of zen in their day, making it the perfect audio accompaniment for falling asleep, unwinding, or relaxing through LEGO building."