Modern footwear is multimaterial, with outsoles, midsoles and uppers glued and/or stitched together. Even if the individual materials are recyclable, there's no practical way to separate them at the product's end of life. "As a result, 95% of shoes produced today will end up incinerated or in a landfill," writes footwear startup Hodei, "even shoes made of clean or recycled material."
The company's solution is to design stitch-free, adhesive-free monomaterial sneakers made from recyclable EVA. Non-EVA components like the laces and eyelets can easily be disconnected by the user, with the idea that they can send the deconstructed sneaker back to the company for recycling.
"We need a shift from having a product-centric to a material-centric approach, disconnecting the lifecycle of a product from the lifecycle of its constituents."
Their shoe has been four years in the making, and now they're trying to get it off the ground with Kickstarter:
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The kicks run €120 (USD $146) a pair and are scheduled to ship in July of this year. At press time they had $27,990 in funding on a $36,361 goal, with 28 days left to pledge.