The landscape for innovation in Brazil is changing fast. Research budgets are rising. Brazilian scientists and innovators are at the forefront of developments from biofuels to genomics and software. And Brazil is now the fifteenth largest producer of scientific publications, up eight places in under a decade.
A new report by the UK think tank Demos argues that Brazil is a 'natural knowledge-economy' where the intertwining of knowledge, skills and innovation with environmental and other natural assets holds the key to competitive advantage.
Very relevant for the design community is the chapter on culture, which discusses aspects of Brazilian culture that are pertinent to science and innovation: values, democracy, diversity and creativity.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).