Does anyone remember skim.com, the Swiss fashion label who raised a load of venture capital back in the dot com boom with their high-concept clothing that discreetly displayed a unique number fellow tech savvy insiders could email.
Fast forward almost a decade and you have the Commando Nerd patch, a mobile phone-readable physical hyperlink similar to the Semipedia project. Install the QRcode reader for the iPhone, take a snap of the barcode and you'll automatically be sent to whatever blog, link or YouTube movie the p8t.ch has been configured for.
Each p8t.ch has a secret keyphrase, allowing you to instruct the p8t.ch domain to redirect the URL anywhere you want. To your mobile-formatted RSS feed, to Google maps turn-by-turn directions to your favorite bar, to your Facebook group "NERDS UNITE", whatever. You shoot the patch, your mobile phone's browser opens the URL of your choosing.