"Your visual has been kidnapped. This is a part of my hostage. Pay now!" wrote French street artist, ZEVS boldly to a huge advertiser. He also sent them a paper finger from the hand of a model 'heisted' from one of their billboards. Adams&Itso built a house under the central station in Copenhagen -- illegally, of course. Lastly, female street artist SWOON, feeling guilty from commercialising and selling her art, continues to put up her work on the street, hoping to make someone's day.
All these are part of "Inside Outside," a documentary focusing on evolving graffiti.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).