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The Crowd Will Save Us: How the green movement taps participatory networks to drive innovation, by Jennifer van der Meer
To that end, I'd expand your list of overly segmented professionals to include "customers".
However, I question the "consumer wins all" simplicity. Consumers get cynical as well, and buy greenwashing as readily - and as absent mindedly - as corporates and sell it.
Take Toyota for example. For all the friendly, collaborative community vibe they've conjured up, they still race F1 and they still sell new cars.
Don't mistake effective feedback loops for leadership. Sustainability requires leaders with guts, hearts, brains and feelings.