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Wild Claim that Toilet Paper Orientation Affects Consumption by 30% Gets 850k+ "Likes"
Going back decades to my travels to East Asia the almost universal adoption of the over the top orientation permits the housekeeping staff to provide the pointed fold over to show how much they care about your bum wad. Even the lowliest of American lodgings do it now. I've heard arguments like "do you really want to know the toilet paper was handled, "decoratively" by someone who just cleaned your bathroom? I do it at home for gatherings as a "study" and surprisingly no one comments on it.
This saves paper and works easily one-handed. But need capital for inventory now.
This is not new. Oprah did a segment about this on her talk show 20 years ago. They flipped the rolls under in the bathrooms at her studio that the audience used as an experiment. She was amused that some people actually flipped the rolls back over. They also discussed that people did use less when the rolls were under instead of over.
As someone that used to have a cat that would sit idly on the toilet unwinding the toilet paper if it was in the over position, this makes perfect sense.