Driving Innovation's latest issue features the Beijing 2008 Olympic Games with an interesting article on how technology is affecting today's sports performance.
Multiple world record holder Michael Phelps (photo) makes a good example with his faster than ever LZR Racer swimsuit by Speedo. Michael is not the only one, out of 17 world records that were beaten between February and April 2008, 16 went to swimmers who had adopted this famous suit.
Today's impact of technology is not only dazzling athletes but also the International Swimming Federation (ISF) who has to deal with claims of so called "technological doping". Just like athletic performance, technologic performance requires years of "training" and development to result in something state of the art - but when done, it catches us by surprise!
Driving Innovation is a bi-monthly magazine by PlasticsEurope on the impact of plastics innovations on our daily lives. You can download the latest issue here.