The Financial Times ran an article yesterday on happiness, arguing that if we all found it tomorrow, our economy would soon be in big trouble:
"Within weeks, the high-tech industry, which feeds on the creation of new and unfulfilled desires, would be in difficulties; the fashion world, which survives by persuading us that our perfectly good jeans are either too baggy or too tight, would start to flounder. The luxury goods industry would surely follow; new cars would be next. Before long, we'd be in a full-blown recession. Give it a decade and we'd be back in the Dark Ages."
"So we should be careful what we wish for," says the article's author Stehen Cave. "Perhaps there's something to say for dissatisfaction."
Or as Antonio Dini wrote in this review (in Italian): "Happiness, the nirvana of senses and aspirations, kills creativity and innovation that are born from needs and wants." In Naish's words: "Dissatisfaction is the driver of human endeavour".
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).