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Can Ball Aluminum's Party Cup Take on the Red Solo?
Not if price is any indicator
The ubiquitous red Solo cup, that staple of backyard barbecues and college keg parties, now has an aluminum challenger.
Ball Aluminum is betting that their single-use (or single-event) cup will win customers over because it's sturdier, delivers "superior cold drinks" with a "cold-touch experience," and is better for the environment: "Unlike plastic, aluminum recycles over and over without losing quality."
I think that the aluminum cups look cooler, but I'm skeptical about uptake, at least in America; a 30-pack runs $20, about 67 cents a cup; spending five bucks more will get you 300 Solo cups, which come in at 8 cents a pop. Call me crazy, but I don't think the average American is willing to pay an 800% premium because something is better for the environment.
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Comments
Single use disposable plastic versus infinitely recyclable aluminum? Sure, I'll take the aluminum every time.
Not until plastics are legislated out like single use shopping bags.
I think it's a great idea, laudable and I would buy this instead of plastic cups. And probably wash them and save for the next party. For the average college party, not a great fit, I don't think they worry about recycling much after a wild night.
I assume most people would reuse the cups at least a few times. I think the higher perception of value would also prevent partygoers from being so careless about discarding cups. Both of those would eat into that 800% pretty quick. I have durable plastic party cups that we've used for years.
So add a nickel's worth of beer.