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Audi E-Tron Concept Uses Headlights to Project a Videogame You Can Play While Car Charges

TV of the future, in the front of your car?

By Rain Noe - April 20, 2021

in Cars

For its unveiling at the Auto Shanghai 2021 show, Audi's calling their A6 e-tron concept "the next e-volution," with an all-new body design shaped for maximum aerodynamics.

But what most caught our eye in the press release wasn't the renderings, but this whimsical feature, that seems most uncharacteristic for a sober German carmaker:

"[When] the Audi A6 e-tron concept is parked in front of a wall during a break to recharge the battery, the driver and passengers can pass the time playing a video game projected onto it. Instead of on a small screen in the cockpit, they'll see their respective game's virtual landscapes projected onto the wall in XXL format – and all this via the Digital Matrix LED headlights. Players can stand next to or directly in front of the vehicle for a particularly good view of the game, which is several meters wide.

"Players control the game via smartphone. And even the game itself is an Audi product – Audi designers conceived and developed it especially for the Audi A6 e-tron concept!"

No word on what the game is like, but in the renders it looks like some kind of abstract course-navigating type of thing. At any rate, I'm guessing it's not a first-person shooter.

It also begs the questions: Will charging stations of the future feature projection screens? And will we one day be watching sports clips, news segments and movie trailers like this?

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Fraser Pyke

4 years ago

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You plug your car into the sponsored charging station.
The charging station communicates with the car and it instantly begins projecting the sponsor's commercials on the car's dash, radio and headlights.
You walk away, it stops charging.

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- Frank Borsboom
  
  Fraser Pyke
  
  4 years ago
  
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  Ouch, I hope the future won't look like that... :)
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steve hassler

4 years ago

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That's pathetic. Audi just dropped off the charts.

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Glen Oomen

4 years ago

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This is probably a demo of automatically adjusting digital headlights. Oncoming traffic is detected and tracked by the Audi and it will dim it's headlights exactly and only where that oncoming car is so as not completely blind the oncoming driver. Neat stuff.

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