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The Peugeot 308 is a compact family car (for scale, it competes with the Volkswagen Golf in Europe).
In 2020 a fancy interior upgrade was announced for it: "A 100% digital Peugeot i-Cockpit."
Well, with the chip shortage now in full swing, Peugeot parent company Stellantis can't sustain the 308's digital dash. So instead they're dropping analog speedometers into the cars on the production line.
Probably not this exact one, which is from a 2010 model
While French news outlet LCI called the move "astonishing," the company says they're just being practical. "It's a nifty and agile way of getting around a real hurdle for car production, until the 'chips' crisis ends," a spokesman told Reuters.
I wish this were a trend rather than a temporary fix, but then again, I'm the guy that can't read digital gas gauges.
I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.
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Peugeot Fitting New Cars with Analog Speedometers, to Deal With Chip Shortage
But, but, but . . .
Totally agree on your wish that this was an ongoing trend - always preferred analog.