'Design thinking' is becoming very popular indeed. Now MAYA Design, the acclaimed human-centred design consultancy, is in the process of preparing the launch of a new company specifically devoted to the emerging need for design thinking in organizations.
The initiative is led by Chris Pacione, who was previously in charge of interaction design and customer marketing at BodyMedia, Inc., a company which he cofounded.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).