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Oliver Grabes, Head of Design at Braun, Discusses Good Design and How To Shape Tomorrow
This is an amazing opportunity, If you are a student or recent graduate you must make an effort to submit an entry. As someone too old to be allowed to enter, I find it a shame that these competitions always focus on students or those who have graduated within the past 5 years. There are many who qualified as a designer but never ended up working in the field as a creative, but maintain a creative mind. We end up in unrelated industies or jobs, but life and age gives us perspective a young student or graduate does not posses yet. The concerns of the future are just as relevant for those of us in mid-life or later, as for those at the start of their working life. I would love to see more competitions that reflected the non-linear careers and development of creative people and were maybe open to anyone limited or non-commercial experience of designing for a living. Someone might disagree and I accept that we also need to give our students all the help they can get. However, I am writing this from the perspective of a person who has had a supporting career in a creative industry and had several design students on placement who I have helped to manage and direct their creativity or decide on a career change.