Imagine if you took today's best graphic designers and set them to work producing not advertisements or marketing brochures, but propaganda to promote American values. Starting in the mid-1930s, during the Great Depression, that's precisely what happened when the federal government tapped the nation's unemployed commercial artists for the Works Progress Administration poster division. Working out of nearly 20 regional workshops, they designed posters to promote safety, good health, community involvement, and other social values.
Utne Reader has a slideshow of some of these posters and many rare ones reproduced in a new book by Ennis Carter- Posters for the People (Quirk Books, 2008). Here's a snippet on Carter herself,
Carter, 42, was working as a young organizer for the New Jersey Public Interest Research Group in the late 1980s when she found herself, out of necessity, making her own posters for events and rallies. It was the age of Kinko's, and Carter mastered the art of photocopy-style guerrilla poster-making. Along the way, she became captivated by the power of graphic design to communicate social messages and gradually shifted the focus of her work in that direction. In 1996 she founded Design for Social Impact, a low-cost graphic design agency for public interest organizations.
text and photocredit: UtneReader
image courtesy of the Library of Congress, Prints and Photographs Division
Niti Bhan focuses on offering strategic insight for growth opportunities and revenue generation in the rapidly evolving interstitial space between design and business. Her 15 years of experience include employers such McCann Erickson Worldwide, Hewlett Packard India, The Second City and most recently, the Institute of Design. She is an engineer and an MBA whose most significant achievement in the field of design has been dropping out of two graduate design programs on two continents in two centuries - the National Institute of Design, Ahmedabad and the Institute of Design, Chicago. Her areas of interest are business intelligence and trends, business strategy as well as creating a compelling user case for design as force for increasing value.