Bay-Area-based Jonathan Ota calls himself "a hybrid interaction and industrial designer working at the intersection of the physical and digital worlds." While his day job is as a UX designer, on nights and weekends he's been working on a physical object designed for those with the dual hobbies of cycling and photography.
Ota teamed up with fellow industrial designer Jessica Chan, who specializes in soft goods and runs Tunitas Carryall, the bicycle bag company she founded. Together they created the Makers in Motion Camera Strap. The three-point strap is designed to keep the camera stable and out of the way when you're pedaling, but provides quick access to take a spontaneous snap when you're ready.
The quick-release attachment point is magnetic:
The duo launched a Kickstarter campaign for the strap, which was 100% funded in less than a day. Congratulations to Ota and Chan!