The term 'Chip Shop Advertising' is UK slang that describes work that is more about winning plaudits for its creators, than business for clients. Attracting the sort of creations normally banned by conventional award schemes, the Chip Shop Awards aims to celebrate raw creativity that has not had a chance to shine in the past in the same way outlandish fashion not suitable for the High Street is celebrated on the catwalk.
More after the jump.
With categories such as 'Best Use of Bad Taste', and 'Best Work for a Client You Have No Hope of Winning', and 'Best Work We Forgot to Enter Last Year', the event has perhaps surpassed itself this year with work for a new brand of locks called Fritzl. Named after the Austrian who locked up his daughter, the locks are, you've guessed it, guaranteed for 24 years.
Even work for the Tourette's Syndrome (UK) Association has been honoured. It features a collection can that simply reads: 'Please Give Generously. Wankers.'
Featured below are:
'Best Use of a Shop Window Postcard Space' by Fuse8 for their client eBay entitled 'Anything and Everything'.
In the 'Best Non-PC' category Blue River Design created 'Immaculate Reception' for Virgin Mobile,
while Sequoia won the chip for the 'Best Ambient Media' for their work for Dave's Driving School.
The event is organised by fortnightly media and marketing magazine The Drum.