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Product Dilemma: How Do You Evolve Cigarette-Lighting Technology to Remain Relevant?
As far as the remaining lighter users go I think Bic really nailed it with their ez reach lighters. People with lots of candles and marijuana users. Neither of them want to burn their fingers with a lighter and hiring Martha Stewart and Snoop Dogg for the marketing is perfect.
I'm still on the hunt for a high quality candle/camping lighter. So far I don't think it exists. I'm willing to pay a premium for a lighter that is refillable, has a long neck and will fire up easily each time I press the button. $50 is still sitting in my pocket. Anybody know of a product that would satisfy this? Closest I've found is the Japanese product from SOTO, but the reviews are questionable.
Try these, they are USB rechargeable they seem to be leveraging the battery tech and form factors developed by the vape industry. Our scout troop switched to these because they don't need refilling with butane and work in damp conditions and high altitude. Just don't shock your finger or earlobe as the boys have learned.