Is it a marketing ploy to harvest e-mail addresses? Maybe. But few can resist the lure of winning an expensive tool for free, so this announcement by Festool is sure to have many applicants.
"Become a product tester for our Cordless Impact Driver TID 18! We are looking for ten trade professionals or advanced DIYers to put our TID 18 to the test!"
To apply, you basically need to fill out a form describing your qualifications. They'll pick ten testers, and send them the $349 TID 18 for free. Testers are required to provide "written feedback on the tool and also submit a photo- and/or a video," and yes, you get to keep the tool.
They're taking applications until Sept. 12th, and will notify selectees by Sept. 17th. You can give it a shot here.